Denim was freedom, denim was the biggest dream, says Renzo Rosso of the early days of Diesel, thepremium casual brand he launched in 1978 revolutionizing the denim market. Today, Rosso stands at thehelm of OTB, the alternative luxury fashion group that encompasses iconic fashion brands Diesel, MaisonMargiela, Marni, Viktor&Rolf. These companies are connected by the same streak of rebellion that has markedRossos own careera sense of going against the grain and a commitment to creation that goes above andbeyond commercial restraints, each of them embodying in their own way the groups mantra, Only The Brave,challenging the rules, fostering creativity.
Radical Renaissance 60 traces the evolution of this forward-thinking visionary and his group of companiesthat bring humanity and philanthropy to the workplace and marry craftsmanship with industrial production.Featuring provocative photography from the most eye-catching campaigns, groundbreaking runway shows,and previously unreleased behind-the-scenes images, this volume explores the worlds of design visionariesfrom Martin Margiela (making an unexpected cameo appearance) to John Galliano, from Consuelo Castiglioniand Nicola Formichetti to Viktor Horsting and Rolf Snoeren, making it a must-have for any fashion enthusiastand industry professional.
In the early 1970s, a young Renzo Rosso commandeered his mothers sewing machine to create a pair ofextravagantly flared pants. He wore them, his friends wanted them too, and a clothing pioneer was born. Todayhe is the father of seven, an organic food enthusiast (The luxury of the future is eating well, he says), and aMillennium Development Goals Global Leader to the United Nations, thanks to his philanthropic work with hisOnly The Brave Foundation.
- 11.8"W x 15"L x 1.3"D
- 7lbs.
- 240 pages
- 150 illustrations